Thinkyoung Revamp Proposal

Proposal presented by: Ankreative

Discussion

We discussed lead generation for thinkyoung.in which requires a base of a fine-tuned website. Traditional Approach was to collect leads using Facebook and avoid website visits. New Approach would be to take both leads in parallel and at the same time increase the value of the website by revamping it in the proper manner and guidelines.

Current website Problem

Lack of relevant content – Loss of customer
Broken pages and design – Loss of trust
Improper Color Balance – Loss of visitors after 9 pm
Broken Blog Page
About us does not speak about the company in detail – Losing the prospect
Broken Enroll Page – Loss of people interested in the program
The customer is unable to pay for multiple programs – No Add to Cart system

Solution

A revamp website with modern trend and fix all content/pages
Add a direct buy button to avoid the hassle of paying
Adding rich content will help the visitor understand your concept and get prepared before the call
Revamping with proper color pallets to make Age responsive

Scope Of Work

1 - Revamp Website (Dynamic or E-commerce) 2 - Add Ecommerce / Partial Ecommerce function 3 - Maintain the website and fix the ongoing issue

1 - Dynamic Website Development + Direct Pay - Rs.30,000

Overview - Multi Dynamic Page Website with each page dedicated for Courses, along with this we will recreate the entire homepage, about page, blog, contact etc. To make it more informative. In this we just add a "direct pay" link to buy or capture leads in form. Exclusion - We would not maintain any my accounts, tax, invoice, past orders etc. Backend - Dedicated Back- end Panel for Course page structure Image, description, timing, price, enroll, timeline, dates, duration, venue, fees, inclusion, exclusions, brochure, related courses. Pages - New Pages - Home, About, Program, Contact, Gallery , Blog Program - List of all programs Program page - Dedicated program page with details and CTA Flow - Flow 1 - Ecommerce > Program>Enroll > Cart > Payment > Checkout > Thank you Flow 2 - Lead Gen > Program > Enroll > Capture lead in form Flow 3 - Partial Ecommerce >Program > Enroll > Payment > Thank you

2 - Additional Ecommerce Function - Rs.20000

This will be added for the customer to enroll with on click. We will add a complete e-commerce system with Enroll Now, Checkout, My Account, Past orders, Payment, Invoice, Coupon code.

3 - Annual Maintenance Contract Rs.12000 / Y

We would maintain your website and secure from hacking - Fix bugs and issue - Fix payment and integration issue - Restore and Backup - Minor 2 website changes monthly - 1 hour monthly tech support - High Security Protection ---- If we are handling AMC we provide following services for free - Add Facebook Pixel - Add Google Analytics - Live Chat Setup - Fast Loading Technique - Basic Homepage SEO - Image optimization

Marketing

Current Scenario - Ad Spend - Rs.20,000 | Lead count - 60 | Cost per Lead - Rs.350 | Relevant Lead - 50% - We would improve that number with value for money and better performance.

Lead Ads - Rs.10000 +10% of Ad budget

3 Campaign and 9 Target Audience Targeting Parents and Student as a base. -

Traffic Ads - Rs.5000 +10% of Ad budget

Get more people to visit the website and understand the program so as to get more relevant lead quality. 2 Campaign - 2 Audience

Website Development

Static Website with 5 Page and Course Dynamic structure

Estimated Timeline:

30 Days

Dynamic Website

15 Days

Ecommerce Facility

10 Days

Partial Ecommerce

2 Days

Marketing Setup

5 Days

Payment Integration and Approval may require some additional days and content from your end may change the actual timeline. Content and Product Uploading would be from your end.

Investments

All Pricing is in INR.

Dynamic Website Development + Direct Pay/Capture Lead

30000

Full Ecommerce Function

20000

Leads and Traffic Ads

15000 / month

Annual Maintainence Contrace

12000 / Year

Total: 77000

The pricing is an estimate as it contains optional services too.

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

We work together to design, create and produce work that we are proud of. We are available for hire in a wide range of creative projects. From Design, Development, and Marketing.

Terms and Conditions

You agree to comply with the terms and conditions by working on a proposed website.

Terms of Payment – 50% Advance – Mid-point 25% – 25% post website delivery.
Advance payments are not repayable.
Any work not specified in the scope may be invoiced in addition.
We would provide you with the administrative control necessary to operate and prevent unintended structural changes/damage to the website.
The AMC services are intact until we have a single administrator on our side.
AMC initiates the cycle automatically after the project length mentioned above.
For any reason from the client's side, if the website is on hold for more than a month, full payment will be made and the work due will be discussed.
The details and costs associated with all proposals are valid for two weeks from the date of the submission.
If the website is hosted by us, we reserve the right to change/amend the service fee based on that year's hosting fee.
If any Invoiced amount is not received by Us by the due date, then without limiting our rights or remedies, you agree to pay 5% of the outstanding balance per month.
The intellectual property rights and ownership of the entire project would be granted to you automatically after the final payment.
Any element that is not specified in this Agreement is considered outside the scope of this Agreement and may require a change of order. Any change requests will be discussed with the customer beforehand.